Personality Reflection - 791 Words

Personality Reflection PSY/250 Personality Reflection In this Personality Reflection, I will define personality and define personal features of my own personality structures. Personality is what defines our characteristics as a human being. Individuals have different personality traits that make up our behavioral characteristics, which may include how we think or react. Some characteristics are inherited in our genes. For example, I have a mannerism of always chewing my tongue ever since I was a child, which I am usually unaware of doing except when my friends and family notices it and mentions it to me. My son does the same thing of chewing his tongue when he was between the age of two and three. Personalities are unique and people†¦show more content†¦It should measure how a person reacts with changes in environment, or how a person reacts with different stressor, which measures the changes in a person’s personality. Another thing that can be measured is how a person acts in a party or a gathering, which then measures how the person acts in a team or if that person is a good team player. Setting up a valid personality test would be somewhat difficult in this generation. To gather true data, test would have to be taken multiple times asking the same questions several times in different manners. Tests must be objective and constructive because of diverse population. Gaining data over the years can gain validity of data as long as the results are constant across the board. I do not believe test will always be 100% accurate given that each individual answer can vary depending on their current mood, environment and state of mind, but having statistical data is a great resource to address or discover personalityShow MoreRelatedPersonality Reflection976 Words   |  4 PagesDelawrence Reed Psy/250 Version 6 Professor Wilkerson Personality Reflection Personality cares for the important, strong measures of a human being’s psychological vitality. Traits relates to an individual being merry or depressed, active or care less, brilliant or ignorant. There are many different definitions about personality. Most definitions are on mental system which is a cluster of mental pieces implicating purposes, feelings, and thinking patterns. The meanings alternate a littleRead MorePersonality Reflection649 Words   |  3 PagesPersonality Reflection Paper Ronald Aliangan PSY/250 September 13th, 2014 My personality can be defined as an amiable person that really cares about others. I am outgoing, sensitive, emotional, and direct. I have been known to put other people’s needs in front of my own. I am not usually short on things to say. Also I love being around friends and family, but also really love to have my alone time. I have two older sisters that ironically have very different personalitiesRead MorePersonality Reflection1076 Words   |  5 PagesPersonality Reflection Katie Smit PSY/250 August 20,2011 Dianne Hinz Personality Reflection Every individual has a different idea and thought about self and how self makes up their entire being. Self is made of the human’s own biology his or her cognitive process and perception of oneself compared to others. This paper is going to look at the concept of self and how this relates to real-life; situations affect a person’s self-efficacy and esteem. Personalities are made up of the characteristicRead MorePersonality Reflection Paper939 Words   |  4 PagesPersonality Reflection Paper Debbie Cooper PSY/250 July 30, 2012 AnneySnyder Personality Reflection Paper The following will reflect this researchers understanding and reflection on personality, how it defines one, what it means, and if one’s personality changes to fit certain situations. At the end this researcher may have a better insight into herself as well as the personalities of others. This insight can help her in her future endeavors. Personality I would define personality asRead MorePersonality Reflection Essay694 Words   |  3 PagesPersonality reflection Melody Jones PSY/250 April 14, 2011 Murray Johnson What is a personality? A personality is a reflection of a person identity of a human being but we don’t share the same type of personality. There are so many different type of personality in the world some people have outgoing, shy, crazy, and settle personality. There are some people where there culture and surrounding shape their personality traits. In my culture and surrounding it has help me shape my personalityRead MoreReflection Paper On Personality1427 Words   |  6 PagesFor this paper, I wanted to get an analytical point of view on what my personality is. To do this, I took two personality tests from the Similar Minds website. The first one I took was the Big 45 Test. That personality test consisted of 225 questions that gave me the answer range from ‘very inaccurate’ to ‘very accurate’. My results were nearly similar in percentage; for Extroversion I got 59%, Accommodation is 67%, Orderliness is 59%, Emotional Stability is 51%, and Open-m indedness is 73%. WhatRead MoreReflection Paper On Personality2330 Words   |  10 PagesPersonality is a big part of who we are. Each personality is different. They all very in their strengths and shortcomings. Whatever type of personality a person may have, it is going to affect every aspect of their life. This is very true when it comes to their chosen career path. Your place of employment is one of the only places as an adult, that you can’t control who you interact with. It is great to understand how your personality can shape your career path, your leadership style, and how youRead MorePersonality Profile Reflection Paper1336 Words   |  6 Pagestests are designed to inform us of our personality, and advantages and disadvantages that may come with it. The goal is to characterize patterns of behavior, emotions, and thoughts that a person has carried throughout their lifetime. Understanding these patterns of yourself and of those around you is beneficial for group dyna mics. The more you know and understand your personality the better you will be able to see how others view and react to you. Personality assessments can help us locate and changeRead MorePersonality Profile Reflection Paper1743 Words   |  7 Pagesperformance in the workplace. To provide a personal perspective of personality characteristics, the International Personality Item Pool (IPIP) assessment was used to measure aspects of my personality and how these traits relate to working with others and life within an organization. Key observations provide specific insight into how these are applied to workplace behavior and interactions with others. Personal self-reflection related to workplace behavior is offered, including lessons learnedRead MoreThe Personality Of A Personality Type Is Introverted Intuition : Reflection And Past Experiences1042 Words   |  5 PagesCAREERS ASSESSMENT RESULT OF PERSONALITY TEST: INTJ REFLECTION AND PAST EXPERIENCES The dominant function of the INTJ personality type is introverted intuition. This has played a crucial role in my (albeit rather short) professional life. Ever since I was a toddler, I wanted to become a veterinarian. All of my actions were carried out primarily with this goal in mind, to the point where it was obsessive. I never considered taking any other career path. Introverted intuition was a large source

Knowledge in Shelly’s Frankenstein Essay - 1450 Words

In Shelly’s ‘Frankenstein’, the theme of Knowledge is cultivated for multiple purposes. These include the effects of scientific advances, the de-mystification of nature, nature’s revenge and social relations in the romantic era. By examining knowledge in relation to the characters of Victor, Walton and the Creature it can be seen that the theme of knowledge is used a warning against the Enlightenment and a personification of the social injustices of the time. Frankenstein, in his Faustian quest for knowledge, comes to symbolise ‘the man of science’ within the text. His family background and social position places him as a man of the enlightenment. It is therefore arguable that Frankenstein represents the empirical strand of†¦show more content†¦The ‘dissecting room’ reinforces the stereotype of the enlightened scientist as they would have been concerned with the secrets of human anatomy, thus gaining knowledge from nature. Therefore, it is because of Frankenstein’s trespasses into the realm of nature that he is suitably punished by the power of nature. Nature† in Frankenstein appears to be a remarkably fragile moral concept of ambiguous implication. It is as if the Monster, generated within the sanctum of nature, at home in its most sublime settings, might himself represent the final secret of nature, its force of forces[†¦]Nature does not protect Clerval from the malignant possibilities of nature itself. There are more than sounding cataracts and sublime mountains in nature: there are also ones friends monsters and the disseminated pieces of monstrous creation It can be argued that Brook’s opinion suggests that the Creature is synonymous with the power of nature and therefore the creature’s acts against Frankenstein’s family are actually the revenge of nature. Thus showing that Frankenstein’s quest for knowledge has been punished by a higher power. This could also be taken as a wider criticism of scientific knowledge of the time; for example with the appearance of radical new sciences such as ‘Galvanism’. ‘It tookShow MoreRelatedKnowledge and Imagination in Mary Shellys Frankenstein1364 Words   |  6 PagesTitle â€Å"He who knows nothing is closer to the truth than he whose mind is filled with falsehoods and errors†.(Thomas Jefferson).In Mary Shellys Frankenstein, the theme of the sublime is featured throughout the text. It is seen in the use of knowledge, imagination, and solitariness which is the protagonists primary source of power. This perpetuates their quest for glory, revenge, and what results in their own self-destruction and dehumanization. Ultimately, the final cause being irreversible harmRead MoreDangers of Acquiring Knowledge Illustrated in Mary Shelly’s Frankenstein1075 Words   |  5 PagesHow Dangerous is the Acquirement of Knowledge? Mary Shelly’s Frankenstein Although Mary Shelly did not have a formal education growing up motherless in the early nineteenth century, she wrote one of the greatest novels nonetheless in 1819, Frankenstein. The novel has been the basis for many motion picture movies along with many English class discussions. Within the novel Shelly shares the stories of two men from very different worlds. The reader is introduced to Robert Walton, the main narratorRead More Mary Shelleys Frankenstein Essay1312 Words   |  6 PagesMary Shelleys Frankenstein In order to illustrate the main theme of her novel â€Å"Frankenstein†, Mary Shelly draws strongly on the myth of Prometheus, as the subtitle The Modern Prometheus indicates. Maurice Hindle, in his critical study of the novel, suggests, â€Å"the primary theme of Frankenstein is what happens to human sympathies and relationships when men seek obsessively to satisfy their Promethean longings to â€Å"conquer the unknown† - supposedly in the service of their fellow-humans†. ThisRead MoreEssay about Frankenstein, the Modern Prometheus?1373 Words   |  6 PagesFRANKENSTEIN, THE MODERN PROMETHEUS? In order to illustrate the main theme of her novel Frankenstein, Mary Shelly draws strongly on the myth of Prometheus, as the subtitle The Modern Prometheus indicates. Maurice Hindle, in his critical study of the novel, suggests, the primary theme of Frankenstein is what happens to human sympathies and relationships when men seek obsessively to satisfy their Promethean longings to conquer the unknown - supposedly in the service of their fellow-humansRead MoreFrankenstein essay 2 672 Words   |  3 PagesMiltons Satan An Essay on Paradise Lost and Frankenstein By Chris Davidson Almost all great works of literature contain allusions to other great works of literature that enhance the meaning of the work. Mary Shelly’s Frankenstein is an excellent example of a major literary work that contains a sustained allusion to another major work. Frankenstein contains many references to Milton’s Paradise Lost, and the two stories are parallel in many aspects. In Shelly’s novel Frankenstein’s monster in oftenRead MoreEssay about Frankenstein1685 Words   |  7 Pagesstill read and highly respected today. However, her best known work is Frankenstein. Mary Shelly’s first novel, Frankenstein, is one of the world’s finest pieces of literature and the definitive novel of the English Romantic Era; the novel combines a detailed critique on humanity with many powerful themes and multiple characters in the novel reflect the troubled woman who authored the classic tale. Shelly’s Frankenstein is easily regarded as one of the world’s finest pieces of literature. ARead MoreComparing Frankenstein, Aylmer, and Dr. Phillips Essay example664 Words   |  3 PagesComparing Frankenstein, Aylmer, and Dr. Phillips Authors Mary Shelly, Nathaniel Hawthorne and John Steinbeck have all created scientists in at least one piece of their work. Mary Shellys character Frankenstein, from her novel Frankenstein, is a man who is trying to create life from death. Aylmer, the main character in Nathaniel Hawthornes short story The Birthmark, is a scientist who is trying to rid his wife of a birthmark on her almost perfect complexion. In John Steinbecks TheRead MoreShellys Frankenstein and Miltons Paradise Lost Essay1136 Words   |  5 Pages Mary Shellys Frankenstein narrates a story about a scientist, Victor Frankenstein, and his creation of a monster set apart from all worldly creatures. Frankensteins creation parallels Miltons Paradise Lost and Gods creation of man; Victor Frankenstein is symbolic of God and the monster is symbolic of Adam. The parallel emphasizes the moral limitations of mankind through Victor Frankenstein and the disjunction and correlation with Paradise Lost. Shelly links the two stories together throughRead More To what extent is Frankenstein typical of gothic literature?1272 Words   |  6 PagesTo what extent is Frankenstein typical of gothic literature? In you answer make close references to its context and Mary Shellys use of language. This essay will assess how typical of the gothic genre writings is Mary Shellys Frankenstein. The novel was written at a time when electricity was first discovered and Galvanism was being explored, mainly for medical reasons. People at this time were ignorant and sceptical of medicine and so most people would have been disgusted by these studiesRead MoreEssay on The Portrayal of the Creature in Mary Shellys Frankenstein1431 Words   |  6 Pagescreature in Mary Shelly’s novel Frankenstein is portrayed as a monster. Consider the presentation of the creature in the novel and the origin of the monstrous behaviour conveyed in the novel. Frankenstein’s monster is by instinct good but through watching the behaviour of humans he learns from their violent rejection of him, what it is to be human. He learns about the emotions of hate, anger, revenge and does not see the advantages of happiness and love. The message of Shelly’s novel is that

Corporate Image Through Related Marketing â€Myassignmenthelp.Com

Question: Discuss About The Corporate Image Through Related Marketing? Answer: Introduction The initiation of corporate social responsibility (CSR) strategy is an important element in todays business competiveness and this is something that is guided by the firm itself (Tai Chuang, 2014). The importance of CRS strategy is thus, to have a positive influence on the society and increasing the formation of the shared value for the possessor of the business, their employees, shareholders and stakeholders. Thus, CRS provides certain benefits to the organization that are they sustain the results of public value, to have a positive impact on the community, guides being an employer of choice, motivates both professional and personal growth and intensifies the relationships with the consumers (Hilson, 2012). Moreover, it also benefits a company in terms of risk management, cost savings and innovation capacity. The chosen organization for this particular report is Griffith University and the discussion is based on the practices of corporate social responsibility (CSR) taken up by thi s university. Theory: Integrating CSR and Issues Management CSR is a concept of management, which is integrated by the organizations social and environmental apprehensions in their business operations along with interacting with their stakeholders (Asif et al., 2013). CRS is the way through which an organization accomplishes a stability of economic, environmental and social imperatives and on the same time, it addresses the suppositions of their shareholders and stakeholders. However, it is important to extract a distinction between the CSR that can be an important management concept and on the other hand charity, sponsorship and philanthropy. Presently, CSR has three theories and they are as follows: The stakeholder theory of CSR- in theory has been into work since 1990 as an direct replacement and challenge to the shareholder value theory that was proposed by Freeman in 1984. The stakeholder theory highlights special social than any others unrelated unassociated to the corporation. Thus, CSR according to this theory denotes the organizations stakeholder responsibility (Brown Forster, 2013). The business ethics theory CSR- this theory is based on the broader social commitments and moral responsibility that business has towards the community. However, it rationalizes CSR on three different but interrelated ethical causes and they are the modifying and transpired social responsiveness and expectations to specific social issues, extrinsic or intrinsic ethical values that is inspired by Kantian principles and are represented as normative and global principles including social justice, fairness and rights of human and lastly, corporate citizenship (Spence, 2016). Shareholder value theory of CSR- this is the outlook that is signified by the Nobel Laureate Milton Friedman in 1970 proclaims that only social responsibilities of business can develop its profits by following legal norms (Servaes Tamayo, 2013). Issues management is the procedure, through which a company manages their policy, recognizes their potential problems, difficulties, and trends that could be imparted in the near future (Weiss, 2014). However, issues management exercises in a long term, problem-solving function which is placed at a higher level of the company via which the organizational policies can be developed and captivate in a public affair process. Through issues management only the appearing issues that will affect the company are looked for along with the intension to develop a long term, trustworthy relation with the customers and both government and the working peoples. However, there must be some pro-activeness from the very beginning to get a proper issues management. Exact issues management can help an organization from an issue fetching a full-blown recall or may be a reason for vital customers to get upset with the organization. The models of issues management state that many steps that are included in the process but they are categories into three major headings. They are identification and analysis of the issue, decision-making and action are strategic and lastly, evaluation. The first step mainly comprises of scanning and observing. That is scanning the working environment that will help identifying if there are any threats or any opportunity being overlooked. Then, there is strategic decision making that includes prioritization, strategic options and action taking. Action taking the other steps in strategic decision-making has no value if right action is taken towards the issue raised. The final step is of evaluation where the success of the issue management lies. Here steps are evaluated in setting objectives that are clear and measurable. The challenge in this part is to find the best tool to set the objective. The role of CSR within the organization Australian universities are witnessing different governmental initiatives that have been providing funds so that they can integrate corporate social responsibility (CSR) issues contributing to training the expertise with a powerful sense of ethics, social values and anxieties for the consequences of the activities of businesses in the society (de Lange, 2013). At the Griffith University that is the chosen organization for this report, Dr Heather Stewart and Dr Rod Gapp are presently inspecting the terms and applications of CSR in smaller to medium enterprises. Griffith University related to CSR is however, related to environmental education. Here the negative impact is reduced on the individual about the natural world as well as on the environment and accommodating production and consumption is decreasing their ecological impact. However, students are further urged to take up the environmental problems at heart; educational systems are growingly influencing environmental issues in th e courses of university. Students are further encouraged to get themselves occupied with social and environmental problem that goes beyond the students domain of interest. This helps the student get involved in improvising the system and in preserving the resources so that the future generation gets the benefits of its prosperity and well-being (Ahmad, 2012). Griffith University like any other organization called upon shareholders and stakeholders so that they can boost their bottom line as well as help in addressing some of the countrys most demanding problems that involve both economic and environmental development. This university has engaged stakeholders because it has the ability to influence its success at different levels, for further engagement among the company and their shareholders and stakeholders and lastly, to hike in sustainable and accountable investing (Mason Simmons, 2014). When analyzing investment decisions shareholders and potential investors are progressively assessing the CSR concerns. Apart from the other benefits of CSR, it also affects the organizations brand and reputation. Branding mainly comprises of an organizations logo, tagline and name with one main aim of creating modified name and image for the organization (Lii Lee, 2012). However, from this perspective CSR for Griffith University creates that modific ation. Before using the logo and name, CSR for Griffith University uses its social responsibility programs that are displayed through different applicable actions. However, by social responsibility the Organizations are mainly set themselves apart from their competitors but only when this work is done correctly. Thus, the best way to encourage the good reputation of the organization is to improvise their CSR. Role of CSR issues management for your organization The organization needs to manage the following issues The diminishing role of the government- diminishing governmental resources combined with a suspect of regulations, which has led to the inspection of voluntary, and the involuntary capability instead. Request for substantial disclosure- there is always an increasing demand for corporate revelation. Growing pressure of the investor- investors before investing mainly focuses on the performance of the company and the ethical concern they have. Increased students interest- for a university the ethical conduct applies on the increasing effect on the decisions of the students. It is how they perceive the social performance. However, media has an effective role to play in how CSR is reported to the mass. It is not at all possible for the organizations to do all the things required for the social causes. The world must also know and get inspired and organizations must set an example so that others can follow it. Griffith University uses the media to search for volunteers wherever they are setting their CSR initiatives. Through media, it helps the society to look above the profit. Media is also used to publish articles by the university and helps in spreading the mission of the university and advertising its CSR (Park Ghauri, 2015). As organizations today are facing with enormous stakeholder group thus, they are getting attracted with greater attention and pressure on both social and environmental issues. Thus, rendering good causes into particular benefits of suitable corporate reputation is of immense value. CSR issue management thus plays a key feature of a reputation of the organization where the stak eholders groups perception of how the universitys CSR initiatives and results connect with the stakeholders social and environmental values as well as expectations. Thus, CSR issue management is the essential drivers of the reputation of the organization (Park, Chidlow Choi, 2014). Consistency of company corporate communication messages Corporate image is the way in which outsiders recognize the organization, its activities and services (Vanhamme et al., 2012). However, the real power of the corporate communication messages is explained by its consistency. This consistency is very difficult to achieve until there is a specified brand strategy. Therefore, communication to the stakeholders in reference to the organizations image and reputation are important for the following causes- The stakeholders through the organizational image understand its need and achievements. Moreover, shareholders are attracted for the funding and essential investments. It helps in making the positive relationships among the people and organization and also the media and interest groups who influences the stakeholders. Using message communications builds dialogue with the stakeholders and so by using the social media or forums helps to answer negative comments or misunderstanding. This also helps in focusing on the stakeholders who have the considerable influence on the organizations success. Long-term effective relationship with the key groups can be maintained if communicated on a regular basis with the stakeholders. However, proper communication brings a wide range of satisfaction. Thus, to maintain a consistency with corporate communication messages with respect to the brand image is of high importance. Different stakeholders have different types of interests, perspectives and priorities. Thus, it is quite natural that they will need different messages. Thus, effective communication occurs when different communicative messages satisfy the various interests, perspectives and priorities of the stakeholders. Various messages are used to communicate the internal and external stakeholders keep in mind their various needs and interests. Internal stakeholders are those who are working within the organization and external are the customers, government, suppliers and the media. However, both of these groups have to communicate with different types of messages (Taylor, 2013).In tough times, appropriate communication is needed for the internal stakeholders to again motivate them if negative stories come in media about the organization they work in. Proper communication messages used in communicating with external stakeholders helps to improvise the outlook of the organization and brand to rais e the awareness of the people. Thus, by using various types of messages the rebuilding of the trust is done lone with reinstalling the reputation of the organization. Moreover, both the external and internal communication with the stakeholders is essential for their contributions in various projects. Keeping in mind the situation, needs, outlook and interest of the stakeholder the messages are delivered (Amaladoss Manohar, 2013). Overall evaluation of communication in the organization and recommendations Griffith University should start working as a policy researcher so that they can support a wide range of policies such as finance, quality, and enhancement, expand the participation of the student, and start with launching campaigns respective to these. This will definitely enhance the awareness of the public for those unacknowledged advantages that the university provides. They can further focus to construct environment in some specific community development and sustainable group. However, by contributing to the environment they can inspire the students as well as others for social enterprises and social innovations. It can also engage in connecting the students along with other universities and businesses to lead with the local community. They can further donate food and clothes. Lastly, what Griffith University can do is to make the university participate and ingress agenda. They can meet with the schools, colleges in their locality and the community groups to assist people from b eneath represented groups to walk into higher education. Further, their initiatives can vary from flagship programs of Saturdays for the young people that are designed to elevate attainment to objectified works with adults monitoring to re-engage with education. Thus, this will get the focus of the student retention and their transformation. These recommendations are definitely practicable and desirable. Many universities have been working with this kind of approaches to support their branding and reputation. However, the university must start with these policies within the next following months so that they can see where their flaws are and how they can take more initiatives and make more adjustments. Moreover, by applying the above recommendations a good corporate image and reputation of the university can be built up. Through corporate branding an effective marketing and promotional strategy can grow for the future prospects. The credibility and integrity is also reflected by working on the above recommendations and thus, in a way it will improvise the brand name and reputation. Branding and reputation is important for any university or institution because it demonstrates confidence, loyalty, trust and a powerful relationship with the students or the customers. However, the above recommendations are important for Grif fith University because this will give all the students and the members of the university to contribute towards their society, environment and their country. Contributing to the society will definitely make the name popular and help them stay firm with their reputation. It further guides in creating a long-term positive word of their mouth for the University as a whole, which will again help in their brand name and reputation. The people who are associated with the university also get a feeling of exceptional happiness. They take huge pride in educating the underprivileged people or children who are unable to get proper schooling or receive any kind of formal education. Presently, there are huge competitions among the organizations and everyone is chasing their targets and trying to handle the pressure in the environment and is forgetting about the existence around us. Thus, there is a huge importance of communication in the organization as it promotes motivation, sources of the inf ormation, modifying the attitude of the individuals, helps in socializing and helps in controlling the behavior of the members associated with the organization. However, by taking the above steps this university can enhance reputation.; Conclusion To conclude this report, it can be said that corporate social responsibility (CSR) is the strategy that plays an important role in todays competitive business that is fully guided by the organization itself. CSR is beneficial for any organization as it reflects a positive influence on the society and maximizes the formation of the shared value of the business, its employees, shareholders and stakeholders. CSR however, comprises of three main theories, which are the stakeholder theory, business ethics theory and shareholder value theory. Griffith university, the one chosen organization for this report relates CSR with its environmental education. Students are encouraged to get involved with social as well as environmental problems that are beyond the interest of the students. Lastly, what this university can do to enhance its reputation is as what other universities have also done is to spread awareness through its social works about those facilities that the university provides but a re still unacknowledged. References Ahmad, J. (2012). Can a university act as a corporate social responsibility (CSR) driver? An analysis. Social Responsibility Journal, 8(1), 77-86. Amaladoss, M. X., Manohar, H. L. (2013). Communicating corporate social responsibilityA case of CSR communication in emerging economies. Corporate Social Responsibility and Environmental Management, 20(2), 65-80. Asif, M., Searcy, C., Zutshi, A., Fisscher, O. A. (2013). An integrated management systems approach to corporate social responsibility. Journal of cleaner production, 56, 7-17. Brown, J. A., Forster, W. R. (2013). CSR and stakeholder theory: A tale of Adam Smith. Journal of business ethics, 112(2), 301-312. de Lange, D. E. (2013). How do universities make progress? Stakeholder-related mechanisms affecting adoption of sustainability in university curricula. Journal of business ethics, 118(1), 103-116. Hilson, G. (2012). Corporate Social Responsibility in the extractive industries: Experiences from developing countries. Resources Policy, 37(2), 131-137. Lii, Y. S., Lee, M. (2012). Doing right leads to doing well: When the type of CSR and reputation interact to affect consumer evaluations of the firm. Journal of business ethics, 105(1), 69-81. Mason, C., Simmons, J. (2014). Embedding corporate social responsibility in corporate governance: A stakeholder systems approach. Journal of Business Ethics, 119(1), 77-86. Park, B. I., Ghauri, P. N. (2015). Determinants influencing CSR practices in small and medium sized MNE subsidiaries: A stakeholder perspective. Journal of World Business, 50(1), 192-204. Park, B. I., Chidlow, A., Choi, J. (2014). Corporate social responsibility: Stakeholders influence on MNEs activities. International Business Review, 23(5), 966-980. Servaes, H., Tamayo, A. (2013). The impact of corporate social responsibility on firm value: The role of customer awareness. Management Science, 59(5), 1045-1061. Spence, L. J. (2016). Small business social responsibility: Expanding core CSR theory. Business Society, 55(1), 23-55. Tai, F. M., Chuang, S. H. (2014). Corporate social responsibility. Ibusiness, 6(03), 117. Taylor, L. (2013). Communicating the theory, practice and principles of language testing to test stakeholders: Some reflections. Language testing, 30(3), 403-412. Vanhamme, J., Lindgreen, A., Reast, J., Van Popering, N. (2012). To do well by doing good: Improving corporate image through cause-related marketing. Journal of business ethics, 109(3), 259-274. Weiss, J. W. (2014). Business ethics: A stakeholder and issues management approach. Berrett-Koehler Publishers.

Primark and Ethical Business.Doc Essay Example

Primark and Ethical Business.Doc Paper Primark and Ethical Business Introduction Primark the leading clothing retailer Rapid changes in media, transport and communications technology have made the world economy more interconnected now than in any previous period of history. Nowhere is this more evident than in the world of textile manufacture and clothing distribution. Consumers want fashionable clothes at affordable prices. Much of high street fashion is produced in various countries across the world. Businesses source clothes from countries like India, China, Bangladesh and Turkey because of lower material and labour costs in these countries. In order to meet consumer demand, Primark works with manufacturers around the world. Primark is part of Associated British Foods (ABF), a diversified international food, ingredients and retail group. Primark has almost 200 stores across Ireland, the UK, Spain, Netherlands, Germany, Belgium and Portugal. Primark’s annual turnover accounts for a significant proportion of ABF†s revenues and profit. Primark’s target customer is fashion-conscious and wants value for money. Primark can offer value for money by: †¢Sourcing products efficiently †¢Making clothes with simpler designs †¢Using local fabrics and trims Focusing on the most popular sizes †¢Buying in volume †¢Not spending heavily on advertising. The largest Primark store is located on Market Street, Manchester, England. Some 100,000 sq ft (9,300 m2) of retail space is spread across its three floors. It took over from Liverpool in 2008 after TK Maxx moved from the basement floor to the Arn dale Centre, allowing Primark to further expand Corporate Social Responsibility Every business has the corporate social responsibility (CSR) to be Ethical in its business environment and CSR is about responsibility to all stakeholders and not just shareholders. We will write a custom essay sample on Primark and Ethical Business.Doc specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Primark and Ethical Business.Doc specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Primark and Ethical Business.Doc specifically for you FOR ONLY $16.38 $13.9/page Hire Writer What is Stakeholder? A person, group or organisation, has direct or indirect stake in an organisation because it can affect or be affected by the organisation’s actions, objectives and policies. Key stakeholders in a business organisation include its creditors, customers, directors, employees, government agencies, owners, suppliers, unions and the community from which the business draws its resources. What are Business Ethics? Ethics are moral guidelines which govern good behaviour so behaving ethically is doing what is morally right Behaving ethically in business is widely regarded as good business practice. Being good is good business† (D. Anita Roddick) â€Å"A business that makes nothing but money is a poor kind of business† (Henry Ford) Code of Practice A common approach is to implement a code of practice. Ethical codes are increasingly popular – particularly with larger businesses and cover areas such as: Corporate social responsibility Dealings with customers and supply chain Environmental policy actions Rules for personal and corporate integrity Primark from Ethical to Unethical Business Let’s take one of the above stakeholders the suppliers to analyse how the suppliers and supply chain can affect the business ethics and can make a business unethical business. A business cannot claim to be ethical firm if it ignores unethical practices by its suppliers. Use of child labour and forced labour, Production in sweatshops, Violation of the basic rights of workers, Ignoring health, safety and environmental standards. An ethical business has to be concerned with the behaviour of all businesses that operate in the supply chain i. e. Suppliers, Contractors, Distributors, Sales agents. So the Primark could not consider and concentrate on the supply chain of its suppliers who were hiring the child labour in the factories in various states of India and Bangladesh. Those suppliers were the main source of Primark retail clothing products in UK and. This issue was exposed by The Observer, The Independent News and the BBC panorama. Primark declared as least ethical business Primark, the discount clothing chain beloved of bargain hunters, has been rated the least ethical place to buy clothes in Britain. Primark scores just 2. 5 out of 20 on an ethical index that ranks the leading clothing chains on criteria such as workers rights and whether they do business with oppressive regimes. Mk One and Marks Spencer were ranked second and third worst for ethics by Ethical Consumer magazine (By Martin Hickman Consumer Affairs Correspondent Thursday, 8 December 2005, The Independent news) The Ethical Trading Initiative (ETI) The Ethical Trading Initiative (ETI), of which Primark is a member, has undertaken an investigation in to the reports. The ETI confirmed to Drapers this week that the investigation was ongoing and no conclusion had yet been reached. Primark refutes the claims stating it can offer good value and good quality because of low mark-ups and big volumes. We use simple designs, our overhead costs are extremely low and we dont run expensive advertising campaigns. Lapse in standards The information provided by the BBC enabled us to identify that illegal sub-contracting had been taking place and to take action accordingly, Primark explained. According to Primark, the garments affected accounted for 0. 4% of the retailers worldwide sourcing. It added that the sub-contracting involved home working and in some instances children were also found to be working at home We take this lapse in standards very seriously indeed, said Primark, which is owned by Associated British Foods Under no circumstances would Primark ever knowingly permit such activities, whether directly through its suppliers or through third party s ub-contractors. The Primark supplier in question, a major Indian exporter called Fab n Fabric, had employed a subcontractor who had discovered the ultimate disposable workforce: child refugees. Primark’s Code of conduct and Initiatives taken Under the terms of its code of practice for suppliers, Primark prohibits the use of child labour in its manufacturing chain. Primark says it will terminate relations with suppliers guilty of certain transgressions and those unwilling to make the necessary changes to their employment practices when breaches of its code are uncovered. Primark and Stakeholders Engagement Primark sacked the three suppliers before being hit by a wave of negative publicity inevitably coming its way from the documentary. The firm, owned by Associated British Foods, said it had made the statement to fulfil a responsibility to shareholders, not as cynics suggested to lessen the shock of an international expose. The retailer said that, as soon as it was alerted to the practices over a month ago by The Observer and the BBC it cancelled new orders with the factories concerned and withdrew thousands of garments from its stores. A statement from Primark Stores on Bangladesh 19/11/2010 A Primark spokesman said: â€Å"Primark shares and recognises many of the concerns raised by No Sweat. We acknowledge that conditions for workers in some factories do not always meet them high standards that we and other brands sourcing from these factories, expect. Primark believes ethical business practices are of the highest importance and that is why we work tirelessly with our supplies and other stakeholders, including those in Bangladesh, to raise standards and the welfare of the workers that depend on the orders placed at these factories. Primark is working in several ways to continually improve ethical standards and working conditions among suppliers. Primark’s Initiatives and Working with stakeholders Working closely with external partners featured strongly in much of what Primark achieved during 2010. Highlights include the following: Primark in Bangladesh In Bangladesh, 16 of the factories from which we buy have been working with Nari Uddug Kendra (NUK), an NGO that focuses on women’s rights. Together, Primark and NUK have provided training for factories on how to manage workers more fairly, and educate them about their rights. In 2009, 974 workers received training through this programme. Furthermore, Primark has created a new Ethical Trade Manager position in Bangladesh. One of the first initiatives to be launched by the Ethical Trade Manager will be tailored ethical training for suppliers in Bangladesh. Further plans are underway to recruit a female Ethical Trade Executive with a specific remit to focus on women’s issues in factories, which we know are particularly important I this context. Primark in China In China and Bangladesh, Primark began projects that aim to create long-term, sustainable improvements in labour standards and provide living wages for people. Several visits had been undertaken to both countries in 2009, to identify suppliers, factories and local implementation partners including NGOs, worker organisations, employer associations, and technical experts. Primark in India In southern India we are working at grassroots level with an NGO to understand and address the challenges faced by workers in communities where Primark’s products are made. The programme includes surveys to identify workers, families and children at risk, as well as providing a counselling service and helpline for people. A core part of this initiative is worker education and we have established groups that look at issues from hygiene and personal development to gender equality and workplace rights. Primark with International Organisations Through Primark’s membership of the ILO and International Finance Corporation (IFC) Better Work programme, we engage and collaborate with retailers and labour experts within countries to provide localised supplier training, remediation and worker engagement. Primark’s supplier factories in Vietnam are part of the initiative, and we support the efforts and plans of the ILO to implement the programme in other countries from which we source. Primark and BSR This year Primark joined Business for Social Responsibility (BSR), a CR organisation with over 250 corporate members. Primark is an active member of the BSR Mills and Sundries working group, a coalition of clothing retailers which looks at ethical and environmental performance within spinning mills, dye-houses and sundry manufacturers. BSR also worked with Primark on identifying key trends in labour migration in China, and how Primark suppliers could mitigate potential labour shortages through good human resource management. Finally, we are proud that Primark is BSR’s partner in Bangladesh for the health enabled returns programme, a groundbreaking initiative that provides healthcare and education for women in factories. Primark and ETI As a member of the Ethical Trading Initiative (ETI), Primark continued to be actively involved in a number of ETI groups in 2010 relating to the following: General Merchandise, Home working Principles of Implementation, Annual Report, Purchasing Practices, and China. Primark also increased its collaborative efforts with other brands, via membership of cross-brand forums in a number of countries as well as more informal joint efforts on supplier remediation. As 95% of the factories that supply Primark also supply other retailers, this joined-up approach is one of the best ways to achieve progress Primark altered internal system Primark has brought many changes in its internal system to meet the requirements of Ethical Trading Initiative and to over come the issue of least ethical business. Appointment of Ethical trade Director Team The Primark has employed Katharine Kirk, from Gap Inc, as Ethical Trade Director. No new supplier can be appointed without being audited, and then Cleared by her. Primark has been steadily expanding the size of its own ethical trade staff over the last 2 years. In-house there is currently an 8 person team (including the Director). Recent additions to the team include a new Ethical Trade Manager in Bangladesh and plans are underway to recruit a female Ethical Trade Executive for Bangladesh with a specific remit to focus on women’s issues in factories. Primark also has a new Ethical Trade Manager in Turkey, and a new Ethical Trade Executive to add to the strength of the existing team in India. The aim is to have in place a team of 15 by the end of 2010. Monitoring and Auditing In 2009 Primark had conducted over 1080 audits, which is almost double the number in 2008 (533 audits). The growing in-house ethical team, new third party auditor partners, and the online audit database are helping to support this growth. Audits are accompanied by a remediation programme for each supplier as required. This is the accepted way the industry seeks to raise standards. Primark uses a mix of our own in-house and third party auditors. Third party auditors performed around 70% of our audits last year. So the Primark is increasing the number of them. Most of their visits are unannounced or semi-announced. They are paid for by Primark, to reduce the burden on suppliers and factories. The focus of Primark’s auditing programme is the top 250 suppliers which represent 87. 6% of the selling value of the business. Primark had audited all suppliers ranked in the top 250 by the end of 2009. Primark audit according to: Level of turnover with a supplier, proportion of a supplier’s production that is dedicated to our business, country of manufacture, risk of production process, any other information about a particular supplier or factory that identifies risk. However, Primark recognised that audits are a necessary, but not sufficient, part of the solution to raising standards in the supply chain. Much is dependent on remediation and training. Remediation plan with Factories Primark has third party auditors and staff works out a remediation plan with each factory after an audit, and then a follow-up is conducted, mainly by our own team members. More than half the audits we do are follow-ups (55% of Audit in 2009) 18 months ago Primark began work on a new, cutting-edge, online audit management system. BSI Entropy’s management system helps us to keep track of non-compliances at the individual production site, as well as at country and buying department levels. The system helps us to follow up non compliances in a timely manner and identify root causes of problems and where additional training is required. Primark has established a dedicated living wages projects in China and Bangladesh. The lessons learned and models developed will be rolled out more widely within Primark’s supply base. The project entails using local experts in each country – NGOs, trade unions and productivity experts – to improve the systems within the factories. Primark buyers will also be involved in encouraging factories to make the necessary changes, sharing knowledge and experience with the factory management, as well as looking at how they can improve the way they buy – for example by paying close attention to the timing and volume of orders so as not to overstrain the factory. Training programmes †¢ All Primark buyers and key personnel have been trained in ethical trade. In total this has covered 209 staff equating to over 1,672 hours worth of dedicated ethical trade training. †¢ New staff members are also given training on ethical trade during their induction. Ethical trade training was provided to Primark’s China-based staff. †¢ The supplier training programme has been extended and dedicated events took place in China, the UK and India last year. In November Primark hosted 3 days of ET training for the top 50 Chinese suppliers and their factories in Shanghai. 192 individuals attended these sessions. In July 40 Irish and UK suppliers and factories attended one of the ethical trade workshops held in Reading and Birmingham Primark is about to launch a new Suppliers’ Extranet, an online information resource centre for suppliers which will include helpful training tools and guides for factories. Primark has also developed an online compliance training tool for suppliers with a specialist provider, so we can reach more factories, more quickly. Recommendations to improve Ethical Practices The ethical climate of a business organization can make the difference between a successful venture and an unsuccessful one, that there may be a connection between how a business is perceived and its internal ethical climate. Improving the ethical climate of your own business enhances and preserves its reputation, inspires loyalty and advertises that it has its ethics message right. It also fosters an ethical culture within the organization. Evaluating Ethical Behaviour I would like to recommend and suggest that companies should undergo internal ethics audits on a regular basis because that the regular internal audit of the business organizations ethics and compliance program adds great value to the organization. A business organization should take a top-down approach to ethics. By communicating and modelling behavioural standards from the highest levels of your business down to the entry-level positions. So we can ensure that there is no gap between ethical standards and the actual behaviour of employees. By regularly evaluating these standards and the behaviour of your companys leadership, you can effectively promote compliance to ethical behavioural norms for your organization. Educating Employees A business organisation should Increased focus in the business community regarding ethics-based issues has led to increased funding and research to increase ethical awareness. One strategy to improve the ethical climate of your business organization is to offer or even require classes in business ethics. Business ethics classes at the local community college or even classes offered directly through the human resources department can be a practical and cost-effective way to offer ongoing ethics training and motivation. Protecting Employees One problem that might arise in the promotion of ethical guidelines to your orkforce is the fear employees may have regarding their role in reporting unethical or questionable behaviour by another employee or even a supervisor. Employees must be assured that they will be safe from retaliation from other employees or supervisors who might be turned in for engaging in questionable activities. The best way to make this assurance is to offer employees a confidential channel through which they can report bad behaviour. A company ethics hot line is one way to increase employee willingness to speak out. Another might be a suggestion box kept in a secure location where other employees are not likely to see one of their fellow employees turning them in. Employees must be confidently assured that reporting bad behaviour is expected and safe. Supply chain sources Every business organisation should choose its supply chain sources with carefully and make sure that all your suppliers are taking care of human rights in their factories by visiting the factories of your business suppliers. Conclusion For companies with plans to establish a more formal code of conduct and ethics program or to improve existing ones, the tone must be set at the top. Effective standards for ethical conduct must be initiated, supported, encouraged, and practiced by top management. Furthermore, a code of conduct cannot be effective if it is not adequately communicated and explained. Todays technology provides various cost-effective methods for communicating an ethics code. These communication efforts should be provided in a steady stream even after the initial awareness campaign. The advantages that are to be gained from formally practicing in ways that adhere to ethical principles include, the development of company documentation that guides and informs staff members on their proper conduct both during normal business interactions and during ethically-challenging situations; A better understanding by staff members of their responsibilities, and an ability to align their values with those of the organisation; The assumption of an appropriate level of accountability by staff members in identifying and anaging business risks; The facilitation of fairness and moral management in business activities; Increased trust from, and between, internal and external stakeholders. Increased employee satisfaction; A more open-minded organisational culture in which the interests of the employer, employees, customers, suppliers, and other stakeholders are protected; An enhanced reputation within the community that helps attract new staff and customers, increases both public and community relations, and the potential for improved financial performance; and an enhanced reputation with competitors, governmental agencies and financial institutions by working with external agencies such as the International Labour Organization, the ETI and independent auditors, Primark helps to set and maintain standards. Its auditors work with suppliers over a period of time to help them meet the exacting standards set out by the Ethical Trading Initiative. This enables the supplier to become approved. So the PRIMARK has proved it wrong that its business operations are unethical, by taking the key measures and introducing many changes in its internal and external operations. Now Primark’s operations are based on Based on international Labour code and this is Translated into 26 Languages and published on Primark website. 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